Digital Data Collection course

Another year, another web scraping course. Taught through SSRMC at the University of Cambridge. Below are slides from all three sessions.

In the course I tried to achieve the following:
- Show how to connect R to resources online
- Use loops and functions to iteratively access online content
- How to work with APIs
- How to harvest data manually using Xpath expressions.

What's new?
- Many more examples and practice tasks
- Updated API usage
- Some bug fixes (and probably many new bugs introduced)

UPDATE 21/03/2015:
PDF slides now added here:
- Session one
- Session two
- Session three

For raw R scripts, see the course landing page

Slides from 2015 version are embedded below, alternatively access through course landing page. For reference I've included slides from last year's course, too:
- Session one: the basics
- Session two: digging deeper
- Session three: scaling up
- Session four: APIs


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  38. You can see sentiment from IG clients – as well as live prices and fundamentals – on our market data pages for each market. However, higher interest rates can also make borrowing money harder. If money is more expensive to borrow, investing is harder, and currencies may weaken. If you purchase an asset in a currency that has a high interest rate, you may get higher returns. This can make investors flock to a country that has recently raised interest rates, in turn boosting its economy and driving up its currency.AvaTrade has a large number of trading platforms to choose from, and most of them are automated. They also have their proprietary AvaOptions, WebTrader, and AvaTradeGO mobile app, which won an award, giving more credibility to their excellence in service. As forex is traded on exchanges across the globe, from Tokyo to London to New York, you can take a position 24 hours a day throughout the trading week.Commercial companies often trade fairly small amounts compared to those of banks or speculators, and their trades often have a little short-term impact on market rates. Nevertheless, trade flows are an important factor in the long-term direction of a currency's exchange rate. Some multinational corporations can have an unpredictable impact when very large positions are covered due to exposures that are not widely known by other market participants. The spread in forex trading is the difference between the buy and sell price of an FX currency pair. When you trade forex pairs, you are presented with a ‘buy’ price that is often above the market price and a ‘sell’ price that is often below the market price. The difference between these two prices is referred to as the ‘bid-ask’, or ‘buy-sell’ spread.

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  41. This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device. Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
    Don’t forget to sign up to MyLenovo Rewards and Smart Family before you buy to earn rewards that can be applied to future purchases. There are so many ways you can save a bundle at Lenovo with regular deals on new laptops, desktops, tablets and electronic devices. Plus, take advantage of our price match guarantee and financing options, or additional savings with exclusive Lenovo coupons.

  42. This is a great way to confirm the need for your product but also get funds to jumpstart your business. Across any and all channels, loyalty marketing can turn new buyers into repeat buyers and get those repeat buyers purchasing more. And businesses benefit from making loyalty programs easy to participate in. The cross-channel challenge is a little less prevalent in the beauty industry, however, with 38% of beauty businesses saying their online presence is completely aligned to their onsite experience. In Southeast Asia, social media is the number one channel for discovery. One in five dollars spent on online retail in Southeast Asia now happens through social media.
    Some of them found the juicy fruits of e-commerce and kept focusing on online, even though the pandemic restrictions ended and it allowed them to get back to the offline. For both Facebook and Instagram, Spark AR Studio is available for anyone to use. Both developers and creators are able to create their own effects and experiences. You can build simple face filters or more complex world filters using Spark AR, with or without code.
    There are three key options brands can consider, while the approach they take will depend largely on how digitally mature they are. Past and prospective customers may want to contact your company for customer service. Some prefer live chat or a phone call, others email, others social or text. Adding chatbot tools can lighten your customer service workload, improve the customer experience and be part of a well-rounded customer experience.
    Ecommerce Business Ideas For 2022
    This is essential in identifying the market’s leaders, determining their strategies and success, and what resources your business can utilize to take advantage of them. When making an eCommerce business plan, you have a great chance to do a comprehensive research on the market, as well as other competitors selling the same product or sharing the same business niche. You can learn from their mistakes, advance your product or come up with some idea to compete with them once you are done with your business plan. Ecommerce and retail companies that offer customers multiple payment options are more likely to increase their conversion rate and improve customer satisfaction. Still, marketing doesn’t revolve around the digital environment only. Even though businesses reduced spending on out-of-home advertising by 21.7% in 2020, the niche is expected to experience a 14.5% growth in 2021.

  43. The traditional sales funnel was born in the mid 1900s from a process engineering perspective, defining all the sales activities that must take place [chronologically] in order for a sale to close. Click here

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  47. The share of advertising spending relative to GDP has changed little across large changes in media since 1925. In 1925, the main advertising media in America were newspapers, magazines, signs on streetcars, and outdoor posters. By 1998, television and radio had become major advertising media; by 2017, the balance between broadcast and online advertising had shifted, with online spending exceeding broadcast. Nonetheless, advertising spending as a share of GDP was slightly lower – about 2.4 percent. In the early 1950s, the DuMont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses.

    Interestingly, originality is often part of the most effective combinations, suggesting that this type of creativity plays an important enabling role. In essence, being original is not enough—originality boosts sales only in the presence of additional creative dimensions. Indeed, originality’s power to enable may be another reason that so many companies use it in ad campaigns, despite its mediocre individual effectiveness. Ads with a high level of artistic creativity contain aesthetically appealing verbal, visual, or sound elements.

    These sites tend to be high-traffic, long-standing websites with high domain authority, so it’s not uncommon for your profile page or your business name to show up on the first page of Google through one of these domains. Online listings do not take long to create and can help enhance your online presence, promoting your business to nearby, high-intent customers. While SEO will help you to get to the top of results pages, it is a long-term strategy that can take weeks, even months to start seeing results. For more immediate exposure, and if you have the budget, Google Ads is the way to go. Google Ads ads show up at the very top of search engine results pages, above organic and local listings.


  48. If you’re the owner of a restaurant, bar, hotel, or similar establishment, you can use CitySearch to list your business for an opportunity to be featured on platforms like Zomato or Expedia. Based on users’ ratings, you will get a chance to fall under one of the “best of” lists for one of Citysearch’s 20 categories. Using the sidewalks outside your retail or office locations can help passersby stop and notice your business. Get creative with chalk or sidewalk paint to share information about sales, your social media handles or any other information you want everyone to know about your company. Create a limited-time pop-up store venue in an unexpected location, like at a park or in an area where you don't have a permanent storefront. This may allow people in more remote areas to learn about your products or services and encourage them to travel to your locations or shop online.

    It’s truly special and engaging—exactly how the news should be. “Get a Mac” screenshot via 9to5macCreative ads don’t need to be flashy in order to be effective, and the “Get a Mac” campaign proved just that. The series of 66 (yes, seriously, 66!) commercials put two comedic actors side by side, embodying the roles of Mac and PC.

    Local businesses can use multiple creative methods to promote their businesses for free. Posting on social media and creating content for your website doesn’t cost anything but time. You can improve your efforts by spending a little money on social media marketing.

    Instead, aim to provide valuable information for the members. You can repurpose existing content you have into visually appealing and easy-to-consume content like presentations, and upload them to SlideShare with a link to your website. To increase the number of attendees, you can look for experts or executives in your industry who’ve participated in webinars or conferences in the past and invite them for interviews.

    Before you get started, it's worth taking the time to make sure you've got the basics of your small business marketing in place. Once, Cadbury came up with one of the best advertisement ideas, that is to leave the wrapper of chocolate blank and you can write the words you want to write to your loved ones and gift them. In september, 2005 The Economist came up with one of the most fantastic billboard advertisement ideas that lit up as you walked past by.

  49. That’s a lot of people looking for online products and services. Recent data shows that three-quarters of companies agree that email marketing offers "excellent" to "good" ROI. Again, business-to-business opportunities are something you should consider in selling your products or services.However, sometimes novelty is not the best indicator of agility, so if your prospective partner has chosen to forsake the latest tool on the market, seek justification for their decision. If you are looking to hire a home-grown eCommerce development company, be prepared to cash out about $10,000–50,000 for your project. Hiring an eCommerce development company, just like hiring any other development company, requires strategy and research. 80% of consumers would rather buy from a brand that offers personalized experiences. HestaBit is a globally recognized web and app development company.With their Advanced Promotion Manager, you can choose multiple Customer Groups to offer a promotion at once instead of one group like in the past. This option is excellent for B2B brands that want an online shopping cart for both consumers and retailers. All plans include unlimited products, free SSL, discount codes, inventory management, multilingual support, easy buy buttons, abandoned cart recovery, marketing features, and 24/7 support. They automatically optimize your online store on mobile, including iPhones and Android devices .

  50. The areas with the greatest predicted job-loss are retail, postal, and travel agencies. The development of e-commerce will create jobs that require highly skilled workers to manage large amounts of information, customer demands, and production processes. In contrast, people with poor technical skills cannot enjoy the wages welfare.
    Metrilo – By combining an analytics platform, email marketing, and a CRM under one roof, Metrilo could be the one-stop shop you’re looking for. This tool is tailored specifically to ecommerce stores and provides users with conversion tracking, sales attribution, cart abandonment, and LTV insights on a real-time basis. You can also set specific goals to track successful purchases as well as retargeting campaigns for one-time customers who have not made a purchase in a certain amount of time.
    We want to make sure you have the right attitude and ambition. We'd also like to give you some immediate help about your store on the call. However, the investment for Ecommerce Business Blueprint is only a small fraction of that. This Ecommerce Business Blueprint training and the resources described have been the collective effort of 7-figure store owners and some of our highly trained Revenue Optimization experts.

  51. The proper application of technical SEO aspects can make or break your website but a lot of the common mistakes we see are easy to fix. By opting in, you agree to receive Weekly News, Promotional and relevant Partner messages. If you have more to suggest, please add them in the comments.
    Search Console is a free online tool by Google that helps webmasters see how their site is performing in Google Search and optimize the visibility of their websites. In the last chapter of our complete SEO guide, we’ll take a look at the essential data analytics tools and metrics every website owner should know and use. When it comes to evaluating link quality, I always look at a broad scope of metrics like a decent domain rating, level of organic traffic, and positive growth in the number of referring domains, etc. However, the most important criterion is whether or not a site represents a real brand. There’s a lot of techniques that can help you get backlinks while providing value to the users. They’re just not as instant as writing spam comments or buying a bunch of links from Fiverr.
    It enables you to look at the data within various time frames or compare two time periods. When analyzing any change in your performance (e.g. sudden drop in clicks), always try to find the root of the problem by checking various dimensions to find what exactly caused the changes. The Performance report will give you a detailed overview of your site’s performance in Google Search. The report you’ll spend the most time with and the one we’ll take a closer look in this chapter is the Performance report. Find the best article on a certain topic, write something that is even better .

  52. There you have it ‒ the 30 small online business ideas to pursue in 2023. Since each is profitable in its own way, consider your skill set, experience, and income expectations when building your own business. If you have a technical background but aren't specifically interested in coding or app development, this might be one of the best online business ideas for you. As a cybersecurity consultant, you can work with businesses of all sizes to evaluate their systems, run testing and offer tips on how they can improve their set up. What you basically do is sell other people’s stuff online by posting their advertising materials on your own website . As you do not need to peddle your own products and services, many find affiliate marketing to be the fastest way to earn online moolah.
    Then, you can manage your new store with the WooCommerce Dropshipping extension. Once you publish products, you can use this tool to send order notifications to your supplier. Newbies may have to settle for freelance projects in the beginning. Once you’ve gained enough experience, look for professional gigs from voice-over companies and job portal sites, such as Bunny Studio and ACX.
    With a membership site, people have to sign up and pay a fee to receive regular content, updates, fresh information, and more. And if you have something they really, really want, they will always come back and ask for more. Understand that people pay for exclusivity and they will only dish out the money if what you offer them makes them feel a cut above the rest. See how these entrepreneurs reach global customers without leaving the land they love.